The Causes and Consequences of Economical Disturbances in Turkey (as of 2002)

The Causes and Consequences of Economical Disturbances in Turkey (as of 2002) The Causes and Consequences of Economical Disturbances in TurkeyThe lands of Turkey are located at a point where the three continents making up the old world. Asia, Africa and Europe are closest to each other, and straddle the point where Europe and Asia meet. Geographically, the country is located in the northern half of the hemisphere at a point that is about halfway between the equator and the North Pole. Turkey is roughly rectangular in shape and is 1,660 kilometers wide.Because of its geographical location the mainland of Anatolia has always found favor throughout history, and is the birthplace of many great civilizations. It has also been prominent as a centre of commerce because of its land connections to three continents and the sea surrounding it on three sides.Today, Turkey has a free market economy oriented to Western markets. The share of agriculture in the economy is decreasing as industry and services continue to expand rapidly.Turkish 10 Lira note.In Turkey, 43 percent of all employed persons work in agriculture. However today, agriculture only contributes 18 percent of the gross national product. The country has undertaken economic reforms over the past 15 years that have reduced the government's role in the economy and permitted the private sector to thrive. An export-led growth strategy and free-market principles catapulted Turkey into the ranks of the fastest-growing economies in the Organization for Economic Cooperation and Development (OECD) .Turkey's leadership, however, failed to complete the reform program that was initiated in the early 1980s. This has accelerated Turkey's economic problems in those days. Large public sector deficits and the high inflation still continue to hamper the economy. Turkey continues to examine ways to improve its investment climate through changes in its IPR Legislation and taxing policy. The Turkish privatization board continues to evaluate...

Is euthanasia Ethical essays

Is euthanasia Ethical essays Euthanasia Comes from the Greek word meaning the good death. It is defined as The act or practicing the end of life of an individual suffering from a terminal illness or an incurable condition, as by lethal injection or the suspension of extraordinary medical treatment. If a patient is suffering from an incurable disease, or is in pain and near the end of their rope I feel that euthanasia is the only humane answer to their predicament. There are two kinds of euthanasia, active and passive, Active euthanasia is an intentional act that causes death. Active Euthanasia can also be split into two different categories, involuntary and voluntary. Involuntary Euthanasia happens when a patient does not give the doctor permission to give them a lethal injection that would result in their death. On the flip side voluntary euthanasia is when the patient gives the OK for the doctor to go ahead with the injection because the patient feels they have no reason to continue with life. Passive Euthanasia is the intentional act to avoid the dying process. The Difference between the two (active and passive euthanasia) is that in Active Euthanasia the act performed on the patient directly kills and is meant to kill the patient. Passive Euthanasia occurs when doctors withhold treatment from a patient with a disease which might have ordinarily killed them if they didn ¡t get treatment for it. Many argue that practicing Euthanasia is just like murder, but euthanasia can be separated from murder because in murder there is a motive. There is no motive for doctors to kill their patient. They most likely don ¡t have a grudge to settle with a patient, and even if they did they are not allowed to settle it when it is their patient. Doctors take and oath that says they will try to help patients no matter the circumstance. If someone is suffering and there is no cure for they ¡re suffering the argument can be made that letting the ...

Amazon.com as one of the largest online retail stores of the world Case Study

Amazon.com as one of the largest online retail stores of the world - Case Study Example By, 1996, Amazon became the World’s largest web retailer, earning about $15.6 revenues. After that, they established themselves as renowned online music retailers in the world. Answer 1 Though Amazon.com gets a huge success as world’s most preferred and trusted online book and music retailers, they are facing immense internal as well as external problems from different dimension like huge competition they are facing from the competitors (Dringoli 22). With the growing number of online book retailers and publishers, the competition has become immense among the competitors of online book stores like Amazon. The major competitors of Amazon.com are Barnes & Noble, Random House Inc publisher, etc. Barnes & Noble is considered as the largest competitor of Amazon.com as they have focused on differentiated products. Amazon.com has always believed on customer oriented approach not on the competitor oriented approach. Music stores opening were one of their expansion strategies. T he company always tried to satisfy the customer’s demand by offering them differentiated product. The decision of Amazon.com to go for a retail store depends on the feasibility and market situation analysis. Amazon.com is capable enough to introduce the physical retail store as they have huge scale of operation, strong human resource management (Angerer 27).

Value proposition & Social innovation Essay Example | Topics and Well Written Essays - 500 words

Value proposition & Social innovation - Essay Example For that reason, therefore, in my view, the designing of an effective value proposition should be preceded with a research that aims at understanding the needs, the tastes, and the preferences of one’s potential customers. Through research on the customers’ preferences, one is able to better understand the customers’ preferences, and therefore, be able to empathize with the feelings and the emotions of one’s customers as one designs the value proposition of his or her products. For that reason, therefore, in my view, it is impossible to design an effective value proposition without empathy mapping; this is because I believe that without making a serious effort to understand your customers’ tastes and preferences, it is impossible to design an effective value proposition for your products and services that will capture their attention and their interests. In my reflections on social innovation, I have realized that any business organization that does not take social innovation seriously cannot achieve its intended goals and objectives. This is because, without putting the interests of all the stakeholders of a business organization, and the social and environmental interests, over and above all other interests, a business organization cannot succeed in attaining its goals and objectives. This is because, although, making and maximizing profits is one of the main goals of an organization, an organization that does not put the interests of its stakeholders and its customers cannot succeed in making reasonable profits; the stakeholders and the customers of a business organization need to be treated well so that they can be motivated to serve the business organisation well and to purchase the organization’s products or services. Equally important, without taking good care of the environment, an organization cannot succeed in makin g

Drugs and there effect on society Essay Example for Free

Drugs and there effect on society Essay We opened the chapter with the story about an outdoor company, and we end it with a story about another outdoor company. The company we’re discussing this time, based in Portland, Oregon, was the brainchild of a small group of executives who left big times jpbs at Patagonia, Nike, and Adidas. These individuals shared a belief that ‘ in addition to generating a profit, companies have an equal responsibilities to create positive social and environmental change.’ Putting their beliefs into action, the group formed Nau (which is Maori for ‘Welcome! Come in†). and Nau id not just another outdoor company! When deciding what Nau was going to be like and how it was going to do business, the founders knew they didn’t want to do things the way they’d always been done by traditional businesses. CEO Chris Van Dyke said, â€Å"We started with a clean whiteboard. We belived every single operational element in our business was an opportunity to turn traditional business notions inside out, integrating environmental, social, and economic factors.† From design to sales to finances, Nau is driven by these factors. Everything in Nau’s operation had been approached with sustainability and social justice â€Å"filter.† In the design area, the company, in partnership with its suppliers, developed 24 of its 32 fabrics to be more sustainable and to combine performance and visual appeal. Each supplier, manufacturer, and even Nau itself is bound by a code of conduct. To ensure that all parties are living up to the standards, their actions are overseen by an independent, nonprofit auditing and research firm. In the sales area, the way the company retails its products is also unique. Using a concept it calls a â€Å"Web-front,† Nau has combined the efficiency of the Web with the intimacy of a gallery like boutique. In the â€Å"store†, customers can try on clothes, but they use self-serve kiosks to purchase from the Web. Because in-store inventory is greatly reduced, the stores are small 92,400 squares feet compared to the standard 4,000 plus square foot outdoor retail store) . This approach saves operating expenses because less energy and fewer materials are used. Good for the planet†¦..good for the business. Finally, Nau has a unique financial approach it calls â€Å"aggressive altruism†. The company has pledged 5 percent sales to charitable organizations dedicated to solving crucial environmental and humanitarian problems. The â€Å"philanthropic  gold standard† is 1 percent of sales, and the average among all corporations is 0.047 percent. But although the amount it gives is unusual, what happens with Nau’s dollars is really exceptional: Nau puts the giving decision in the hands of its customers. They’re asked to indicate which â€Å"Partners for Change† they’d like their 5 percent to go to. Using this â€Å"conscious choice† process, Nau is â€Å"calling its customers out, daring them to connect the dots.† Discussion questions 1. What do you think of Nau’s approach to doing business? Is it being ethical and responsible? Discuss. 2. Will Nau’s approach have a limited appeal, or do you think it had staying power? What drawbacks might there be to what Nau is doing? 3. Is it a business’s responsibility to get customers to â€Å" connect the dots’ and make choices about social issues? 4. Are there lessons here for other businesses? Discuss. INSTRUCTIONS: 1. Students are required to form a group of 4 (FOUR) to 5 (FIVE) persons. One of the group members should be assigned as the group leader. Deadline: Submit your report in Week 5, which is 18.04.2014 (FRIDAY) before 12pm. * Late submission will not be entertained and you should bear the consequences.

Imports in Agriculture Essay -- essays research papers

How many of you remember what you ate for lunch How many of you know exactly which country your lunch came from Over one-third of the food we eat is shipped from over seas and nearly another 1/3 comes for Canada, Mexico, and South America.   Ã‚  Ã‚  Ã‚  Ã‚  This is the reality; if you don’t raise your food yourself, you don’t know where it came from, or how it was handled. Chemicals such as DDT and Guthion are still used every day in less developed countries that the US buys food from. Toilets and sinks in the field are not even considered in these countries. It seems that if the USDA prohibited DDT and set up sanitation laws in the United States to protect the food we eat, then counties we buy food from should have the same laws. Friends, the best traditions of our National life are in trouble, the cornerstone of the US is giving way. Agriculture, is suffering. You might think, so what! Ag is down right now, but so is every other major industry in the United States. This is not just a sign of the times. The problem is deeper. An economic issue comes into play with imported foods. Domestic food is more expensive because of labor costs, chemical costs, and laws surrounding agriculture that don’t apply in most other countries. It is important to us as Americans have clean food and a clean environment. If we continue to eat contaminated, imported food what good will we be getting out of these laws The bottom line, here in America, is what seems to matter so...

Film and Tv Essay

Film and TV Essay (U31, U33) Unit 31 â€Å"Film editing is now something almost everyone can do at a simple level and enjoy it, but to take it to a higher level require teh dedication and persistence that any art form does. † Walter Murch[1] The History Of Editing (L. O. 1. 1. , L. O. 1. 2. ) Editing in early cinema was very basic and linear yet despite this it must have been one of the most exciting times in the film industry. Filmmakers had all the creative freedom at their finger tips as no one had created any rules or knew how to shoot a movie.The pioneers of film are the Lumiere brothers who were the first people to ever record moving images from a camera in 1895. The simplicity of their first movie was incredible with a camera set outside a factory and workers streaming out of the front door. It was in black and white, had no sound and had no cuts and yet thousands of people flooded to the cinema to see these images. However from this one simple film came every single mo tion picture and television show so their innovation should never be forgotten.In the years to follow came the birth of the first genres with â€Å"A Trip To The Moon†, the first Sc-Fi shot in 1902 and directed by Georges Melies. It was based on H. G. Wells â€Å"The First Men In The Moon† . It was followed in 1903 by Edwin S. Porter’s â€Å"The Great Train Robbery† , the first Western. Even in this short time period cinema had evolved significantly to include cuts, animation, visual effects and even colour in certain frames although this had to be achieved by manually painting on to the actual film strip.At this stage film was becoming rapidly more popular with the general public and by the 1930’s Hollywood started creating some of the first â€Å"Classic Hollywood† motion pictures we know today, such as Howard Hawks’ 1932 â€Å"Scarface†. The introduction of Hollywood cinema dramatically increased the size that a film product ion could be and with increased investment it meant more actors, bigger production teams and more distribution to the rest of the world. If you look back at the timeline of cinema from 1895-present (2013) and find the halfway point you could argue that cinema had reached its peak in the form of AlfredHitchcock. Alfred Hitchcock is arguably the most famous and influential directors of all time. His masterpiece, the 1960 â€Å"Psycho†, created the first movie that used editing to truly terrify people, using long tracking shots with ominous music to draw the audience into the scene before using quick cuts at the peak of suspense to send movie goers running out of the cinema in terror. After this came the post modernist era. This saw directors such as Quentin Tarantino, Ridley Scott and Martin Scorsese break onto to the scene. However another leviathan of cinema emerged in this period in the form of Steven Spielberg.The advances in technology meant that cinema was becoming more d igital so CGI started to play a big factor in all mainstream Hollywood editing and Spielberg utilized this in his films such as â€Å"Jurassic Park† (1993) â€Å"Saving Private Ryan† (1998) and â€Å"Indiana Jones Temple Of Doom† (1984) with millions of dollars spent in post production effects. Finally we have everything in the present day. Editing in modern cinema is playing a bigger and bigger factor in films with many of todays blockbusters seeing quick cuts with multiple cameras and a larger amount of footage being shot in-front of a green screen.The Development Of Genre Specific Editing (L. O. 1. 2. , L. O. 1. 3. ) Why is it every genre has a different feel to it? How can you tell that you are watching a western and not a comedy? The main answer is editing. Editing is the most crucial factor in deciding the pace of the film. Different techniques and styles are used in the editing of each individual genre. This is because each genre brings with it different audiences who want different forms of entertainment.For example people who enjoy Romantic Comedies tend to be teenagers want to be filled with a sense of happiness and probably just want a film that is not too intense and is easy to follow yet thoroughly enjoyable. So with this knowledge it is not surprising that Romantic Comedies are famous for young glamorous actors, having a soundtrack with current music fresh from the charts, shooting in non treating locations and having basic cuts that are neither too long or too short. It is interesting to compare this to a Thriller. Thrillers tend to attract males from 15 years and over.People who watch Thrillers want to be entertained by a hero protagonist fighting against some sort of evil enemy in exotic countries with lots of violence and action. So editors of thrillers will know to include quick cuts using multiple cameras, using an exciting, usually orchestral, soundtrack and putting in multiple sound and visual effects of explosions an d car chases. Having an editor with a very clear grasp of how to change their style of editing depending upon the genre of the film is vital in any production crew. Unit 33 â€Å"The essence of cinema is editing.It’s the combination of what can be extraordinary images of people during emotional moments’ or images in a general sense, put together in a kind of alchemy† Francis Ford Coppola[2] TV Production Editing (L. O. 1. 1. , L. O. 1. 2. ) Breaking Bad †This is the first day of the rest of your life, but what kind of life will it be, huh? Will it be a life of fear, of â€Å"Oh, no no no I can't do this†? Of never once believing in yourself? † Walter White[3] Walter White is a ordinary High School Chemistry teacher that has been diagnosed with lung cancer and wants something to leave for his family.This and the want to live on the wild side makes him a meth drug lord. †Breaking bad has been hailed by critics as one of the best TV series' ever created. â€Å"Breaking Bad† increases that cognitive dissonance, turning some viewers into not merely fans but enablers. † Emily Nussbaum[4]. Breaking Bad blurs the lines between what you feel is just and good and breaks the conventions of a TV show based round a family where it it is clear to see that no one is perfect and everyone has individual flaws that create their character. This is a very deliberate decision that Executive Producer and creator Vince Gilligan made.Watching Breaking Bad you rarely feel that you are looking at famous Hollywood actors but instead real people that have found themselves in terrible situations. This is something that also comes off often in the editing as during scenes of character development or scenes with deep emotions there is no score playing in the background no real sound coming from anywhere apart from the space that the character is occupying with very few cuts with little camera movement so the audience can capture the real emotion of the situation. This ‘lack’ of editing can be more effective than having many different camera angles.This editing technique fits well into the Crime Drama genre well as it does not distract from the plot which is often complicated which means the audience has a much better chance of following the and therefore enjoying the storyline more. However throughout the episodes we also see evidence of very creative and artist editing and camera work. this is most effective in the montage sequences were meth is being cooked. This way the audience gets a brief glimpse into how complex the method is and get a good feel of the time it takes to make the meth without having to sit through each individual stage and watch the whole process.There is no doubt in my mind that Breaking Bad will go down in history as one of the greatest TV Programs of all time. The absence of obvious editing makes it feel like you are actually in the scenes with the characters living their emotions. Vince Gilligan's style of storytelling fits perfectly with the way he has chosen to edit this production. He has brought a new feel to the Crime Drama. One that makes you feel that even the most ordinary person can become extraordinary if they believe in what they have and they have a plan to back it up. The Wire â€Å"A life, Jimmy, you know what that is?It's the s**t that happens while you're waiting for moments that never come. † Freamon[5] The plot and storyline of The Wire is so clever and captivating that you can actually do a degree in it. Many who claim to be The Wire fans will argue that there has never been nor ever will be a better TV program made. And with the captivating storyline, emotionally complex yet lovable characters it is hard to argue otherwise. Like Breaking Bad, The Wire is a Crime Drama so similarly there is a lot of intricate dialogue which focuses heavily on character development and plot development.However unlike Vince Gilligan David Sim on has decided to edit his clips more heavily. There are scenes that defiantly have few cut so the audience can understand the emotions that are occurring in the scene. How it differs from Breaking Bad by also looking closely at the complex relationships that many of the characters have whether they be in the work place, in the pub or at home. To edit these scenes David Simon decided to cut between over the shoulder MCU’s. I feel this was a better way to edit these clips then just long uncut shots as it gives the feel that the people in the scene are interacting with each other more.Also it fits well with some of the witty comebacks that have been written into the script as people retort to any allegations being made against them. As the series progresses we see how relationships are made and broken down by the pressure that the characters find themselves in. it is interesting to see how the strength of the relationship that the characters have with each other on screen effec ts the editing. For example if a characters relationship is good we see less cuts between cameras. This helps the audience feel the comfort the two have with each other and how it is a very unthreatening scene.If the two characters on screen have a poor or hostile relationship you will notice that more cuts are brought in to show the anger or disgust on each characters face. However having quick cuts between cameras does not always mean that the relationship that the two characters have is poor, it can be quite the opposite as quick cuts accompanied with quirky or cheery music in the background can show that the characters are having a good time. As far as the sound in The Wire goes its again pretty minimal with not too many special sound effects and no unnecessary score.What it does do how ever is use a very clever diversity of Jazz and Rock songs throughout the entirety of each episode. David Simon chose very specific songs to try and create the feel that you were in the Baltimore area. Giving a very realistic and authentic feel to the footage you were seeing. This technique really puts the audience in the scene as they can relate the music playing to what is happening in the scene. The Wires success lies in showing how the relationships between people and institutions develop and David Simon has done a fantastic job of showing that through his editing. Film Production Editing (L. O. . 1. , L. O. 1. 2. ) Reservoir Dogs †I don't wanna kill anybody. But if I gotta get out that door, and you're standing in my way, one way or the other, you're gettin' outta my way. † Mr. White[6] In my mind Reservoir Dogs is Tarantino’s masterpiece. It is one of my all time favorite films and a large part of its popularity is the control of its pace. Reservoir Dogs was edited by Sally Menke who was famous for working along side Quentin Tarantino to create some of his great motion pictures including Inglorious Bastards and Pulp Fiction. When you compare these t hree films together it is obvious they have the same editor.We see the same long uncut tracking and panning shots in all three of these films. As far as genre specific-editing, Sally Menke has tried to use editing techniques to utilize the great and enjoyable aspects of a gangster film. For example to draw the audiences attention to the intricate dialogue and complex plot we see long uncut shots so we don’t get distracted by too many different camera angles. This is a technique used across may genres but perhaps used most effectively in the gangster genre as the long uncut shots gives the audience time to read the expressions seen across the faces of all the characters as their story unfolds.Reservoir Dogs like many other gangsters have very long and wordy scripts. This means that the main audio focus will be on the dialogue between characters as the audience explores the mind set of these gangsters. However an editing technique that we find in all of Tarintino’s movie s is associating characters to songs and how it makes the audience think more deeply about what they think these criminals often showing a more human side to them that people can relate to. This is most evident in the torture scene between Mr.Blonde and the police officer when just before we see Mr. Blonde about to mutilate and then set fire to the police officer he puts on the radio and starts to dance. I think Reservoir Dogs is such a great film as unlike many films today Tarintino understands that over editing takes away from the enjoyment of the cinema experience. I feel that directors over edit because they don’t trust the look and substance of the material they already have so they feel the need to add cheap effects and try to came up with as many cuts between artistic shots as possible.However it may be this reason that so many gangsters have been edited successfully as the characters, emotion and narrative is usually so interesting that it could captivate an audience even if there was no visuals whatsoever. Alien â€Å"Final report of the commercial starship Nostromo, third officer reporting. The other members of the crew, Kane, Lambert, Parker, Brett, Ash and Captain Dallas, are dead. Cargo and ship destroyed. I should reach the frontier in about six weeks. With a little luck, the network will pick me up.This is Ripley, last survivor of the Nostromo, signing off. † Ripley[7] Like Quentin Tarantino, Ridley Scott used the same editor (Terry Rawlings) in his early career and it was with the assistance of Terry Rawlings that he was able to create some of his great masterpieces such as Bladerunner, Legend and arguably most famously Alien. Looking at Terry’s career we can see that he a real specialist in editing tense movies full of suspense. It is probably because of this that Ridley Scott chose him to be editor of Alien.Alien’s success must be put down partly to how masterfully it was edited, keeping the audience on the edge of their seats and making sure their hearts never left their mouths. It was a challenge to edit Alien as due to the lack of Effective CGI at the time it had to be shot using real props and costumes. However this meant that showing too much of the Alien for an extended length of time would reveal to the audience how fake the costume looked. For suspense and tension to reach their peak only brief glimpses of the Alien could be seen at any one time.This is a very deliberate editing technique as if the audience can not see the creature they have no idea how gruesome or horrifying it really could be mean their imaginations will run wild and they will create their own monster in their mind which is a much more terrifying thought than simply it being shown within the first 20 minutes of the film. Another Element which is interesting to note in Alien is the use of sound and music to create the suspense that you feel the whole way through the movie.One of the most important things you can reme mber when editing a movie is that its not always how much sound you use but when you chose to use it. Alien is a prime example of this as Ridley deliberately just had the diagetic sound that you saw through the camera in the background instead of adding a score and multiple sound effects. This isa very clever editing technique as he recognized that humans are most uncomorftanble when they are bathed in silence. This lack of sound means that the audience tension reaches a peak just before the Alien appears when the human fear of loud noises kicks in.Upon the reveal of the Alien there would be a sudden burst of sound and music. We hear the screech from the Alien the screams for the crew and a large orchestra starting to play in the background. The combination of these two things is one of the most used editing techniques in the horror genre. It is used to disorientate the audience to make the feel as vulnerable as possible to create maximum terror. Alien is the perfect template of how to edit a Sc-Fi Horror. The combination of the visual and audio techniques combine to make one of the most watched horrors of all time.Conclusion In investigating I have discovered how editing has played such a vital role in the creation of some of the greatest TV and Film Productions ever made. Being an editor may not be the most glamorous job in Hollywood but after writing this essay I now understand that it is one of the most important. ———————– [1] Walter Murch – 1983 [2] Francis Ford Coppola – 1983 [3] A No-Rough-Stuff Type Deal Season 1 Episode 7 [4] Emily Nussbaum – The New Yorker August 27th 2012 [5] The Wire Season 1 Episode 8 [6] Reservoir Dogs 1992 [7] Alien 1979

Diploma in H

[pic] Diploma in Hospitality and Tourism HT 1020 Marketing in H&T The outlet of Carrefour ® Lecturer: MR. Alvin Group name: 4+1 Group members: LI CHUNYAN |1111/9205 | |LIU FANGYU |1108/8812 | |HUANG JIAHUI |1112/9271 | |XU KE |1109/8920 | |YAO SHI |1201/9343 | Table of Contents 1. Introduction†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2. Background†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 3. Marketing Research†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 3. 1 Marketing Concept†¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 3. 2 Service Marketing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 3. 2. 1 Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 3. 2. 2 Service concept†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 3. 2. 3 Quality of service management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 3. 2. 4 Four-dimensional customer service†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 3. 3 Micro & Macro Environment Assessment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 3. 4 Analyze Consumer Behavior †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 3. 4. Cultural Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 3. 4. 2 Social Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 3. 4. 3 Personal Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 3. 4. 4 Psychological Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 3. 5 Segmenting Consumer Markets.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 4. News†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 4. 1 The Asia market territory is narrowing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 4. 2 Suspected price fraud†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 5. Recommended Strategy & Implementation Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 6. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦. 11 Reference†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 1. Introduction Our group has chosen Carrefour ® for our project. In this report, firstly we will introduce its history briefly and then we will focus on 5 areas to analysis assessment and provide the detail that will enhance good marketing image/branding. The report will be conducted by analysis process, including situation analysis, identifying and explaining strategies, target customers needs and wants as well as the recommended implemented plans. 2. Background (History) The Carrefour Company was established by the Fournier and Defforey families in 1959.Over the past 40 years, the Carrefour group has grown to become the first largest retailer in Europe and the second largest retailer in the world, the group currently operates four main grocery store formats: hypermar kets, supermarkets, cash & carry and convenience stores. 3. Marketing research 3. 1 Marketing Concept Here are five key concepts under the Carrefour conduct their marketing activities. As we know, Production Concept is a concept where goods are produced without taking into consideration the choices or tastes of your customers. The Carrefour goods in the global procurement.A commodity into Carrefour, manufacturers must first obtain a recognized headquarters negotiations, each branch orders through the system. Carrefour has an international commodity department, responsible for looking for resources in the world, Commodity introduced to purchasing department, then he will ordering the goods . But, Product concept is the understanding of the dynamics of the product and showcase, the best qualities of the product. Carrefour is based on low prices, excellent customer service and a comfortable shopping environment for consumers to provide the required products of daily life.Carrefour limi ted and carefully select the types of goods , It will first consider the needs of customers ,From customers, employees, vendors, competitors obtain information to adjust the classification and respond to market trends, we need to understand the outside message, and then the reaction in the shop. For example, in 1994, Carrefour did not sell cosmetics, it selling computers in 1995 began selling cosmetics, computers. The Carrefour goods are usually priced lower than other markets .The Carrefour goods are usually priced lower than other markets, In 1987 ,Carrefour in Taiwan set off a sales promotion, reduce price lower than the normal market price of 20% to 50% , Carrefour through such sales way to make a profit . Carrefours through low-cost strategy, not only quickly occupied the market, and gradually establish a major feature of the full range. Sixties and seventies of the twentieth century, Carrefour launched â€Å"Vivez Libre† merchandise, free product is cheap unbranded prod ucts, the advertising slogan is: † ‘free product', no name, just as good, and cheaper. Within two weeks, 80 percent of consumers tried free products, 70% of consumers become repeat customers, This success is based on a basic concept of Carrefour, that customer philosophy. This is the marketing concept of Carrefour. Carrefour did not forget their social responsibility and is committed to safeguard the quality and safety of products, spare no effort to promote the Carrefour Quality System, and around the farmers in China to jointly develop green products and organic food, from product design, packaging and logistics the pursuit of environmentally friendly low-carbon.In addition, it balance to the † 3c model † 3. 2 Service Marketing The world economy nowadays is increasingly characterized as a service economy that Marketing services holds a unique place in business acumen and required different strategies to be successful. Services are characterized by being int angible, perishable, variable and inseparable from their provider. Marketing Services is not just about selling something, it is a true encounter . In fact, the growth of the service sector has long been considered as indicative of a country’s economic progress.Economic history tells us that all developing nations have invariably experienced a shift from agriculture to industry and then to the service sector as the main stay of the economy . services now increasingly represent an integral part of the product and this interconnectedness of goods and services is represented on a goods-services continuum. 3. 2. 1 Services environment Carrefour supermarket have a warm feeling for consumer, it can increase sales. They offers holiday shopping channels, during the holiday season, customers can enjoy the convenience of shopping and fast.External environment provides parking, special offers the announcement district and have different partition; wine drinking area, recreation area, bu lk, grain and oil area, Hardware District. In each partition have the difference between all kinds of goods. The best-selling products usually put in the customer more easily to find it. If you can not find something, inside the supermarket staff will give you the greatest help. 3. 2. 2 Carrefour's service concept People-oriented . Carrefour attaches great importance to direct contact with the customer a line employee education and training .Because lower-level employees have the biggest impact on service perceptions. So that employees fully understand and comprehend enterprise service marketing's overall goals, enhance their customer service sense of responsibility and sincere love, and pay attention to cultivate their dealing with customers, and establish a good relationship with the customer. 3. 2. 3 Carrefour’s quality of service management. Quality service ensures that customers are satisfied with what they have paid for, and maintain the key to customer satisfaction is the level of product quality.For service companies provide intangible products, the evaluation of both the quality of their services include: customer service content beyond the basic services provided by the enterprise, also including the specific quality of the various services offered by the enterprise project. 3. 2. 4 Four-dimensional customer service Carrefour has four-dimensional customer service system that all the stores to install the â€Å"service satisfaction survey system†, they can collect customer feedback as an important indicator of the stores appraisal to urge stores that continue to improve and optimize the services to improve the management level. . 3 Micro & Macro Environment Assessment The first time Carrefour created a new type of sales market, the hypermarket in 1963, the first time Carrefour set up the huge supermarket In French in the same year. The first time Carrefour entry international market in1969, for now have more than 10000 stores in 31 count ries and area, it is the NO. 39 top Fortune Global 500 in 2012.Although the Carrefour is powerful in the world, it also has the weaknesses; the online shop development of Carrefour is lacking behind as compare to competitors, market in some countries lack of management or expertise in this business. The way of Carrefour to development is at current markets possible to amplification at new aspect, or opens the stores in some countries that it didn’t open before, such as some third-world country, this action not only can set up the new market for Carrefour but also can increate the opportunities of the local.Absolutely, the Carrefour faces some threats; recent years there is a increase of competitors, thus causing a drop in market shares. Economy problem in Europe, has causes many forms of difficulty including revenues, costs and also trades. These are microenvironment of Carrefour. In the macro environment of Carrefour by using PEST to analysis the China market. China’s membership in WTO has helped oversea investor to easily penetrate into the China market due to government standardizing its market laws and regulations to international standards.Having one of the world largest population, the open market to the world has boast China’s economy thus causing increase of wealth in the population, increasing the amount of middle class consumers greatly attracts foreign investors like Carrefour; To enter the market or expand their market shares in China. Due to internationalization, China social and culture is more or less affected as they are more exposed to the world, they are becoming more and more westernize.Better wealth and social changes have also changes peoples buying behavior, consumers who have better income naturally believe that overseas products might be better than local ones. Such belief and buying behavior have causes brand and business from other country to target China’s high spending market. Open market to the world als o leads to increase research and development in the country, as company and business coming in means that factory like assembly and production factories will start to move in too.Technology and expertise start to increase in China due to this flop of business vast development. Business like Carrefour who carries house brand will consider moving it’s factories of production to China due to low labor costs and also the improve of technology and expertise will minimize the difficulty of shifting of factory; thus fast improvement in technology and expertise encourages business to shift it’s production or assembly line factory to China. 3. 4 Analyze Consumer Behavior In recent years, Consumer makes many buying decisions everyday.When it comes to shopping, the first thing come to the shopper mind is supermarket. The supermarket and people's lives are closely interrelated. However, supermarket environment, service attitude, commodity classification create a lot of influence o n shoppers desire to shop. 3. 4. 1 Cultural Factors One of the main characteristics affecting consumer behavior is a Culture factor, which exert the broadest and deepest influence on consumer behavior. For Carrefour, the business scope includes daily provisions, clothing, household appliances and etc. They have all kinds of goods that one need.It is now introducing KFC in the shopping concept. FuNaiTe dry cleaning shop is another concept. It has more than 50 different brands available in the market. It is like a collection of store and leisure, catering and entertainment as one of the major integrated stores. They can completely satisfy the consumers â€Å"One-stop shopping† daily life consumption demand. There are three values that Carrefour always adheres to. They are Committing, Caring and staying Positive. They respect the customer's shopping freedom and want as much customers as possible.For customers, employees and suppliers, they have to trust each other. 3. 4. 2 Socia l Factors A consumer’s behavior is influenced by social factors. The Carrefour group is also responsible for the society. Carrefour actively participate in China's public welfare undertakings and community activities, supporting and participating in Beijing's bid for the Olympic Games and Shanghai world expo bid, and with a variety of forms to the affected areas, hope school, welfare institutions urgently needed goods donated. All of these influences our consumers and let our life more colorful.So people like to go Carrefour for consumption. 3. 4. 3 Personal Factors A buyer’s decisions are also influenced by personal characteristics. The economic situation of buyer is very important in purchasing goods. For Carrefour, they are not only providing the consumer Variety and special commodity to choice, such as food, Personal care, home supplies, Style leisure and so on. But they also have many promotion activities. Let consumer feel the money that was spent is valued. Beca use of the â€Å"One-Stop Shopping† concept, buyers managed to save time in shopping.Carrefour determined in expanding as many business lines as possible, so that customers can purchase a neat daily necessity catered to all the classes, which located in different level of consumption customers. Commodity classification allows buyers to easily find things they are looking for in the shortest period of time frame. 3. 4. 4 Psychological Factors Psychological factors also play a role in consumer behavior. For example the Carrefour make full use of light and off-price merchandise to create the whole store a better atmosphere. As if making the customer feels the urge to buy upon entering Carrefour. . 5 Segmenting Consumer Markets we can identify from 7 aspects to segmentation consumer market. The first aspect is the geographic segmentation. Geographic Segmentation is collecting and analyzing information according to the physical location of the customers or other data source. Carre four marketers use geographic segmentation because they know where to sell their products to increase advertising and sales effect. For example, there are different numbers of population among each province in China then Guangdong consists of highest population with 160,000,000 peoples.Therefore, Carrefour should put more attention in Guangdong as the geographic in Guangdong is stronger compare than other province. Secondly, demographic segmentation calls for dividing the market into groups based on variables like age, sex, income, family life cycle, religion, education etc. Carrefour has targeted their demographic segment on age groups to enhance the performance of the organization. By age group report, age group from 15 to 64 years old had the highest number of people.In short, Carrefour Company should focus more on age group from 15 to 64 years old by identify their needs and wants. In this age group from 0-14 years old, they are more demanding in toys, milk, nappies, baby foods and prams. Age group from 15-64 years old has a broader and variety needs such as fashion item, cosmetic, apparels and health care products. Age above 65 have less demand, they like to buy a newspaper. Next, gender segmentation calls for dividing a market into different groups based on sex. Men tend to be cigarette and wine, whereas women tend to cosmetics and clothes.Fourthly, Carrefour marketers focus on the age and life cycle segmentation including provision of different products or use different marketing method for different angles and life cycle group. Fifthly aspect is income segmentation. Since the present income gap still very big, low-income people could not afford some expensive things, such as diamond and gold. Next is psychographic segmentation. It calls for dividing a market into different groups based on social class, lifestyle, or personal characteristics. Finally aspect is behavioral segmentation.This group based on consumer knowledge, attitudes, uses, or responses to a product. Carrefour marketers believe that behavior variables are the best starting point for building market segments. 4. News 4. 1 The Asia market territory is narrowing. On July 5th of 2012, according to people familiar with the matter, Carrefour trapped in big shareholder pressure, they are considering selling its branch, Malaysia, Singapore and Thailand, in order to raise $1 billion. Carrefour has been hiring Goldman group, UBS assist to asset auction. However, the plan is still in the primary stage. 4. 2 Suspected price fraudThis year ,on January 6, by the national development and reform commission disclosure suspected price fraud, using the original fiction to attract customers high settlement, not to perform price commitment, misleading price marking and so on the many kinds of fraud. For example, Shanghai Carrefour Nan Xiang shop sales bow and arrow spherical teapot, price tag labeling each 36. 80 Yuan, the actual settlement price 49. 00 Yuan each, Sales clove auspiciou s teapot, price tag labeling each 36. 90 Yuan, the actual settlement price 66 Yuan each. 5. Recommended Strategy & Implementation PlanThey should improve the quality of service of the employees, at the same time clearly the price supermarket products. That can not engage in fraud. Attention should be paid to the education and training of the front-line employees in direct contact with customers, so that they fully understand and appreciate the overall objectives of the enterprise services marketing, and enhance their sense of responsibility for customer service and a sincere love and attention to train them to deal with the customer, with the customer to establish good relations and other aspects of high-level skills. 6. ConclusionThrough the marketing research of Carrefour, We know that committed, caring and positive, these three values reflect the Carrefour’s culture. The Carrefour marketing concept is to low prices, excellent customer service and comfortable shopping envir onment for the vast number of consumers with daily life for all kinds of consumer goods. To customer commitment is in the price, product variety, quality, service and convenience and so on, various aspects meet the needs of the consumers. Carrefour as the greatest influence of first-class enterprise in the world, they also still exist some defects to be changed.In general, Carrefour provided the best service to customer and consumer everyday. Let everyone to enjoy better quality of life everyday. Reference list Carrefour. 2011. Current news. [online] Available at: http://www. carrefour. com/cdc/group/our-group/. [Accessed November 11 2011]. Anonymous , 2004 , Carrefour's mature PR . [online] China : Si Rui management . Available at: http://esoftbank. com. cn/wz/81_9503. html [Accessed November 12 2012] ZhaoQi. 2010. Carrefour difficulties and service mode change. China: WangHan, Wal-mart pattern Vs Carrefour mode.Gai Gai. 2012. Carrefour. [online] Available at: http://baike. baidu. com/view/18119. htm. [Accessed November 11 2012]. CongXiao,N. 2011. Carrefour price fraud event. [online] Available at: http://finance. people. com. cn/GB/8215/210272/234396/16257633. htm . [Accessed November 11 2012] Beckham, H. W 2008,  EBSCO Research Starters – Academic Topic Overviews : Competitive Strategy, EBSCO Publishing Inc. ,  Ã‚  viewed 10 November 2012, Ebsco Host database. Porter, M. E 2008, The Five Competitive Forces that Shape Strategy. Harvard Business Review, p. 86-104.

Sweeden essays

Sweeden essays A military power during the 17th century, Sweden has not participated in any war in almost two centuries. An armed neutrality was preserved in both World Wars. Sweden's long-successful economic formula of a capitalist system interlarded with substantial welfare elements has recently been undermined by high unemployment, rising maintenance costs, and a declining position in world markets. Questions regarding the benefit of remaining a monarchy have also plagued Sweden. The royal family is still strongly supported, and has worked closely with the Social Democrats to change the state of Swedens economic factors. Indecision over the country's role in the political and economic integration of Europe caused Sweden not to join the EU until 1995, and to forgo the introduction of the euro in 1999. During the 20th century, Sweden developed into a modern welfare state. This was made possible by a favorable political and economic development in the Nordic countries. Since the late 19th century, the Nordic countries developed from agrarian societies to fully industrialized societies. Parallel with economic development, democratic institutions and parlimentarism were introduced. In 1865, the Diet of the Four Estates was replaced with a 2-chamber parliament. The elections took place through universal elections, in which only members of a certain economic elite had the right to vote. In 1907 a voting reform was signed and the universal right to vote gained legal force, but only for men. Women were not allowed to vote until 1921. The Swedish Model was put into place in 1932 by the Social Democrats because of the high unemployment rate. The unemployed were provided with meaningful jobs by the State. This would vitalize the economy and create new jobs by the State. This of course heavily increased the taxes. In the 70s the economic growth for Sweden was reduced. The Social Democratic government began to borrow money t...

Truth or Fiction 11 Biggest Fears About College

Truth or Fiction 11 Biggest Fears About College There’s really no fiction involved when it comes to the legitimate fears that current and aspiring students experience about college. In this article we’re going to get to the truth behind the 11 most common college fears so that you can rest easy and make an informed decision. Sound like a plan? We thought so. Let’s do this. 1. â€Å"I Don’t Know What I Want to Be!† This is by far the most common. Students have no clue what they’ll be doing four, five or six years down the road. They have no clue where the economy will be. The speed of technological innovation is compounding uncertainty like nothing else. What major should they choose? Is it good enough? How will it impact their career? Wait†¦career?! Relax. You don’t have to make a decision from the get-go and many of those who do end up changing their minds anyway. A very tiny percentage of people know what they’re destined to be. That’s a fact. For the first year just get the basic core classes out of the way and while you’re at it do some dabbling (if you can afford it or don’t mind extra debt). Or, you could just hold back from going to college for a little while until you have a better idea. 2. â€Å"I Won’t Know Like Anybody† Social anxiety and fear of not being accepted is common. It follows us everywhere in life beginning in grade school all the way through adulthood. When you step back and look at another way, it looks like this, â€Å"I Won’t Know Freaking Anybody!† That’s right, it’s a chance for a fresh start which is always cool. You’re going to be in college so meeting people is going to happen whether you want it to or not. It’s par for the course so to speak. You’ll meet people. You’ll make friends. You’ll get into relationships. You know†¦life. 3. â€Å"OMG, This is Expensive!† True. Whether you’re paying it with cash upfront (who does that?) or by using a mixture of loans, grants and scholarships. The cost of higher education is inflated by leaps and bounds, over 130% in the last 30 years alone. If you’re worried by how expensive it is, GOOD! Then this should help you fail less classes, take the ones you need as a junior and senior, and make smarter decisions. 4. â€Å"Am I really Ready for This?† The balancing act of priorities during college is meant to prepare you for what it’s like in the â€Å"real world.† So at the end of the day you can’t escape it. Part of growing up is taking on more responsibility and if you’re going to live within society you really can’t go away scot free. Don’t worry, juggling a job, classes and friends is actually an amazing experience. It really is. You’re so productive! You’re in school bettering yourself. You’ve got a social life happening. And, you’re working part/full time so there’s some extra cash laying around. It’s awesome. You’re as ready as you choose to be. No more, no less. 5. â€Å"What if My Roommate Totally Sucks?† You can get a new one. 6. â€Å"What If I Can’t Hack the Classes?† There’s no class you cannot pass. That’s the flat out truth. I don’t care if we’re talking quantum mechanics, organic chemistry or some sort of advanced theoretical astrophysics. If you truly dedicate your mind to passing that class it will happen. Yes, your IQ does determine things to a certain degree. More categorically than anything else. But, we’re all aware of how powerful the human spirit is as well. Don’t fear classes. Don’t fear intellectual challenge. Yes, you can do it. The real question is, â€Å"Do I have the passion it’s going to take to succeed in this major?† 7. â€Å"I’m All On My Own.† No you’re not. Not by a long shot bub. 8. â€Å"I Don’t Want to Get Fat!† Getting fat, or being obese isn’t technically a good thing regardless of where you happen to be. That’s life. If you’re worried, make sure to exercise and eat smart (yep, big shocker). 9. â€Å"What if I Lose Touch with Home?† If you’re going to school on the other side of the country or perhaps in the other hemisphere, you’ve got modern technology to keep you connected. It’s not as good as in-person, but it’s working wonders for the human species. Try it! 10. â€Å"What if I Pick the Wrong University?† Hmm. Yeah about that. In all honesty, focus more on the quality of your education rather than the educational institutions themselves. For the lion’s share of us, our potential employers only care about the knowledge and what results we can bring about. If it’s a reputable college you’re going to be fine. Now, if it’s just the flat out wrong university altogether, then don’t stick around for two years before working up the nerve to bug out. If it’s just purely not a good place for you, leave immediately and fine a better school for you. 11. â€Å"What If My Dream School is a Nightmare?† See #10 pretty much, but this does happen. What you thought was the best school ever for your particular goals ends up being a nightmare. Bail! Does that pretty much cover it or are there some fears you have/had about college that we missed? Let us know!

Hospital Human Resource Department Assignment Example | Topics and Well Written Essays - 1500 words

Hospital Human Resource Department - Assignment Example The paper will have an overall view of the human resource department in a community hospital. Hospital organization hierarchy and structure An organization hierarchy is a form of organizational structure in which every entity apart from one is subordinate to the other. This means that the subordinate departments and sections report to one another within the hierarchy. This ensures that there is a chain of command flowing from the top. The human resource department in community hospital has a hierarchy in which the chain of command flows from the human resource manager. The human resource manager is at the top of the hierarchy given that he/she is the senior most person in the department. He/she oversees the relationship between staff and the organization and establishes the human resources vision. Subordinate to the HR manager are the employee relations manager, compensation and benefits manager and training manager. The training and development manager handles all issues related to recruitment, placements, and selection. Within the same hierarchy exists the employee relations manager who handles matters related to employee grievances and safety issues. The compensation and benefits manager handles issues related to workers’ remuneration, allowances, and incentives. The hierarchy is as shown in the chart below. Fig 1: A chart of Human Resource department’s organizational hierarchy and structure Basic responsibilities of the Hospital HR department The hospital’s human resource department is charged with the responsibility formulating human resource policies, and recruiting and employing staff, training, establishing workers’ remuneration packages and solving any problems related to staffing. This ensures that the hospital meets its personnel requirements and its missions. When formulating new HR policies, the department considers several factors both internal and external to the organization The human resource department ensures that the hospital maintains adequate staff so that no shortage is experienced in the same respect. Staff shortage may affect the hospital grossly to an extent of putting the lives of patients at risk. In so far as staffing is concerned, the department is charged with the responsibilities of recruiting, selecting, and training the employees. The department also offers placement opportunities to trainees and promotion to those staff members that have contributed a lot to the hospital after evaluating the employees (Goyal, 2005). The human resource department of the community hospital ensures that favorable relations exist between employees and managers. It does this by organizing training programs, meetings, and workshops. This has proved beneficial in the hospital as it makes employees feel that they are valued in the hospital and that their contributions in the organization are recognized. The human resource department also ensures that employee’s morale is boosted. This it does b y developing and revising incentive schemes depending on the prevailing situation and considering various factors. The human resource department also ensures that proper procedures and policies are in place for handling employees’ grievances. This goes a long way in avoiding industrial actions including strikes, go slows and litigations as noted by Goyal (2005). Type of department The hospital has a centralized human resource department considering that most of the major decisions are made by the managers. All policies and major decisions a

American history Assignment Example | Topics and Well Written Essays - 500 words

American history - Assignment Example He went ahead and even compromised in order for the deadlocks to be broken (Cassara 112). Under the Articles of confederation the taxes were levied by the state legislators in order to regulate the trend that had been adapted by England after they enacted their laws in 1764. These trends had made it difficult for trade to be conducted as some colonialists were infuriated by the disorganization of the laws that had been established to levy taxes without any form of consent. The people eventually were reluctant to pay taxes (Senzell 20). Slavery in Massachusetts was emancipated in 1783. This was after a number of cases that resulted in the agreements by many that the action was not acceptable to God and it was a form of violation to Him. There was a delay by five years in the approval of the Article of Confederation because during this period the United States was not in good terms with Britain. The main conflicts between the two countries were based mainly foreign affairs and the economy of the ruling government. In addition to that there was war between Indians and French in some of the colonies the British had interest in. The British had resistance in tax payment claiming that they wanted equal representation in the English Parliament. This took a while before an agreement was reached. The three main areas of concern of the confederation government included the foreign affairs, the economy of the federal government and taxation. This is evident as there were enough wrangles especially amongst the British and the state legislatures. The common feature of the constitution in all states after the declaration of the independence include the fact none of this states had no ability to coin money and both the federal government and states could form post facto and or bill of attainder. The states that have language of equality in their constitutions include New Jersey and Florida.